Social Media Marketing & Digital Management Diploma

Make the transition to becoming a post-secondary student by learning how to make the most out of your chosen post-secondary education. Topics include understanding different learning styles, goal setting, taking notes, and testing.

What You Will Learn:

• Goal setting and development of your growth mindset.
• The benefits of notetaking while reading.
• What to do before taking a test.

In today’s fast-paced and highly competitive business world, effective communication skills are more important than ever. Whether you are presenting in person or via the web, how you speak and present yourself can make all the difference in winning over potential clients.

This course is designed to help students become effective communicators in a business setting. Students learn to create a compelling presentation including visual aids and how to prepare, act, and answer questions while delivering their presentation.

The course covers the principles of effective presentation design, including the use of visual aids such as slides, images, and videos, and the importance of creating a clear and engaging narrative that captures your audience’s attention. Students also learn to prepare for their presentation, including techniques for managing nerves, rehearsing, and dealing with unexpected challenges.

The course also focuses on the importance of effective delivery, including techniques for projecting confidence, engaging with the audience, and using body language and vocal tone to enhance the message. Students will also learn how to handle questions from the audience and address any concerns or objections that may arise.

Throughout the course, students will have the opportunity to practice their presentation skills and receive feedback from their instructor and peers. By the end of the course, students will have developed the skills and confidence they need to deliver effective and engaging presentations that can help them succeed in the modern business world.

What You Will Learn:

• Identify different ways of communicating and the barriers to effective communication.
• Recognize that body language is a useful tool to engage an audience.
• Identify strategies and techniques for giving an effective presentation.

Microsoft’s signature email platform, Outlook is the most common email platform and can be found in offices around the world. This program teaches some of the most common and most used functions of Outlook, ones used daily in an office environment. Students learn to use the program’s file management system, and how to edit text, format and print files received as part of incoming mail.

What will you learn:

• Setting up new email accounts.
• Assigning categories to tag, label and group messages.
• Use tracking options for messages.
• Set up automatic replies.

Having a working knowledge of the most widely used word-processing platform in the world is essential for a business setting. Whether you’re using Windows or Macintosh computers, this course teaches you how to format and manipulate Word documents through practical, hands-on training. You’ll gain the skills you need to navigate this program with ease and confidence.

What will you learn:

• Inserting page numbers, reusable building blocks and hyperlinks.
• How to use researcher and clipboard.
• Using field documents.
• Recording, saving, editing and running macro automated tasks.

Learn by doing while employing skill-based simulations to learn the intricacies of creating a functional spreadsheet using Microsoft Excel. Hands-on situations build a working understanding of the platform’s complexity while teaching its core features. Input and format data then create the formulas to shape that data into usable information. Using your data, you can then create a variety of different charts and graphs to best illustrate your findings. Like Word and Outlook, knowing how to use Excel is vital to securing a position in an office environment.

What will you learn:

• Calculate totals using the quick analysis tool.
• Build, edit and run queries.
• Filter and sort data using auto fillers and slicers.
• Adding, changing and forecasting values using Trendlines.

Throughout this course, students will gain an understanding of how human behaviour in the workplace impacts individual and group performance. Specifically, you will learn about the key factors that influence workplace dynamics, including situational communication, cultural differences, personal biases, and workplace politics.

By studying these topics students will gain valuable insights into how to navigate complex interpersonal relationships and communicate effectively with colleagues and teams. They will also explore strategies for promoting healthy workplace communication and collaboration to achieve common goals.

In addition to covering the theoretical aspects of workplace behaviour, the course will also provide students with practical tools and techniques for applying their knowledge in real-world scenarios. By the end of the course, students will have gained a deep understanding of the importance of effective communication in the workplace and how to apply these skills to drive individual and team performance.

What you will learn:

• Showcase the importance of acquiring objective knowledge and developing skills in the study of organizational behaviour.
• Recognize how biases can create obstacles to social perception.
• Define motivation and differentiate between needs theories and process theories of motivation.
• Discuss how organizations can enhance the quality of decision-making by fostering participation.

In this course, students will delve into the latest business methods that are indispensable for accomplishing goal-oriented outcomes in a workplace setting. This course covers many vital topics such as efficient project management, fostering robust business networks, implementing marketplace business practices, and coordinating daily workplace procedures.

Throughout the program, students will acquire a comprehensive understanding of successful project management strategies and develop the essential skills required for building and nurturing professional relationships through networking. Furthermore, they will explore diverse business practices that are prevalent in the marketplace and learn how to integrate them to enhance their daily workplace procedures.

Upon completion of the course, students will gain valuable insights into modern business functions and practical skills that they can apply in their careers. They will be equipped to deliver positive results and achieve success in today’s fiercely competitive business environment.

What will you learn:

• Define the basic business concepts such as business, product and profit.
• Assess and understand the economic, legal, political, social, cultural and technological barriers associated with international business.
• The advantages and disadvantages of a sole proprietorship.
• Evaluate the demographic, technological and economic obstacles that small businesses face today and in the future.

The Introduction to Digital Marketing course is designed to provide students with a comprehensive overview of digital marketing, including its fundamental principles, techniques and strategies. The course is designed to help students develop the necessary skills and knowledge to effectively navigate the constantly evolving digital marketing landscape, including search engine optimization (SEO), pay-per-click advertising (PPC) and email marketing.

Throughout the course, students will learn how to identify their target audience, develop a comprehensive digital marketing plan, and create effective online campaigns using the latest digital marketing tools and techniques.

By the end of this course, students will have a solid understanding of the fundamentals of digital marketing and the best tools to properly navigate SEO, PPC and email marketing. Students will be equipped with the skills and knowledge to create and execute effective digital marketing campaigns that drive traffic, engagement and conversions. The course will cover the following topics:

• Overview of Digital Marketing: Understanding the basics of digital marketing and its importance in today’s business environment.
• Search Engine Optimization (SEO): Exploring the key principles of SEO and how to optimize the website content to improve search engine rankings.
• Pay-Per-Click Advertising (PPC): Understanding the fundamentals of PPC advertising and how to create effective campaigns on Google Ads and other platforms.
• Email Marketing: Learning how to build email marketing campaigns that engage with customers and increase conversions.
• Social Media Marketing: Understanding how to create and execute social media marketing campaigns across a range of platforms.
• Analytics and Measurement: Exploring the latest digital marketing analytics tools and how to use them to measure the effectiveness of digital marketing campaigns.

The field of marketing has undergone a significant transformation in recent years, thanks to the widespread adoption of digital technologies and the increasing importance of content marketing. Today, companies must use a combination of traditional marketing techniques and cutting-edge digital strategies to create compelling content that engages customers and drives sales.

This course is designed to help you succeed in this fast-paced and ever-evolving industry by teaching the core components that make up modern marketing. These include customer personas, market research, branding, messaging, social media, search engine optimization (SEO), analytics, and more. By mastering these skills, students will be well-equipped to create a successful content marketing strategy that resonates with target audiences and achieves business goals.

At the same time, you will learn to apply basic marketing principles and theories to your work. These fundamental concepts include the four “Ps” of marketing (product, price, place, and promotion), the marketing funnel, segmentation, targeting, positioning, and more. By integrating these ideas with the latest digital marketing techniques, students will gain a comprehensive understanding of how to develop effective marketing strategies that deliver measurable results.

Overall, this course is designed to help students develop their marketing skills for the modern age. Whether you are a marketing professional looking to update your knowledge, an entrepreneur seeking to launch a new venture, or a student interested in a career in marketing, this course will provide you with the tools and insights you need to succeed in today’s competitive marketplace.

What You Will Learn:

• The role of marketing as a function.
• The increased importance of corporate social responsibility.
• The evolution of common marketing practices.
• Regulation and ethical considerations.

Social media has revolutionized the way organizations interact with audiences. With billions of active users across various platforms such as Twitter, Facebook, Instagram, and Pinterest, social media is a powerful tool for businesses to reach out to their customers, promote their products or services, and build their brand identity.

In this course, students will learn how to harness the power of social media to help get their organization’s message across. Learn to evaluate each platform’s reach, understand its unique features and target audiences, and how to effectively incorporate them into any digital marketing strategy.

Students gain valuable insights into the three ways in which social media can be a viable and cost-effective marketing tool. Firstly, it can help build brand awareness by reaching a wider audience and engaging with them on a personal level. Secondly, it can drive traffic to the organization’s website or other digital channels, ultimately resulting in more leads and conversions. Thirdly, social media can facilitate customer engagement, which in turn can help organizations better understand their customers’ needs and preferences.

Additionally, the course will cover the essentials of designing a successful social media marketing campaign. Students will learn to define objectives, identify target audiences, select appropriate platforms, create engaging content, track performance metrics, and adjust their strategy based on the results. They will also explore the latest trends and best practices in social media marketing, such as influencer marketing, social media advertising, and social listening.

Overall, this course is designed to provide students with a comprehensive understanding of social media marketing and how it can be leveraged to achieve business goals. Whether you are a marketing professional looking to expand your skill set or an entrepreneur seeking to promote your brand, this course will equip you with the knowledge and tools you need to succeed in today’s digital age.

What You Will Learn:

• Familiarize with social media campaign goals and how to run an effective campaign.
• How to use LinkedIn for personal and business purposes.
• How platforms like Yelp and Pinterest can help you make data-driven decisions.

Pinterest. You need high-quality, engaging content that resonates with your target audience to make a meaningful impact and get these platforms working for you.

This course explores the many ways in which content creation can elevate your business profile in the digital world. Students learn about the different types of content that can be created for social media platforms, including text, images, videos, and more. They gain insights into the principles of effective content creation, such as storytelling, emotional resonance, and visual appeal.

Furthermore, the course emphasizes the importance of Search Engine Optimization (SEO) and the use of keywords to increase your visibility and reach your target market or demographic. Students will learn how to conduct keyword research, optimize their content for search engines, and use analytics tools to track their performance.

In addition to SEO, the course will cover the role of content in building brand identity, fostering customer engagement, and driving conversions. Students will explore the latest trends and best practices in content marketing, such as content curation, user-generated content, and content distribution.

Overall, this course is designed to help students master the art of content creation and leverage it to achieve business goals. Whether you are a marketer looking to expand your skill set or an entrepreneur seeking to promote your brand, this course will provide you with the knowledge and tools you need to succeed in the highly competitive digital landscape.

What You Will Learn:

• List important events in the evolution of the internet and their relevance today.
• The different roles for SEO professionals.
• Optimize a website’s on-page elements for maximum search results.
• Conduct keyword research and lists for web pages.

In the highly competitive world of e-commerce and digital marketing, simply driving traffic to your website is not enough. To succeed, businesses need to be able to convert that traffic into actual sales. This is where analytics and conversion rates come in.

This introductory course is designed to provide students with a comprehensive understanding of the world of analytics and conversion rates. Students will learn how to collect and analyze data related to website traffic, user behaviour, and other key metrics. They gain insights into the principles of effective data analysis, including data visualization, statistical analysis, and data-driven decision-making.

As well, the course focuses on the importance of devising marketing plans that convert visits into sales. Students learn how to use the insights gained from data analysis to optimize their websites, create effective landing pages, and improve the overall user experience. The course also looks at the different platforms and devices where people get their information and learn how to tailor marketing strategies accordingly.

Throughout the course, students are introduced to various tools and technologies that can help them collect and analyze data, such as Google Analytics, A/B testing, and heat mapping. They also explore the latest trends and best practices in conversion rate optimization, such as personalization, customer journey mapping, and email marketing.

Overall, this course is designed to equip students with the knowledge and skills they need to succeed in the highly competitive world of digital marketing.

What You Will Learn:

• Understand data growth trends and identify strategic initiatives for data use.
• Understand the benefits and components of digital brand analysis.
• Understand audience analysis and recognize the best style, format and information level for your target audience.
• Comprehend and differentiate between the three bottom-up measurement models: linking and tagging, integrated and direct commercial approach.

This course is designed to provide students with a comprehensive understanding of WordPress, a popular program used for web design. With a focus on creating stylish and effective websites for businesses, students learn to build websites from the ground up.

Through hands-on practice and real-world examples, students learn to lay the foundation for their website, including building an e-commerce site and setting up lead generations to increase traffic and sales. They will also discover how to create effective content that engages users and drives conversions.

The course covers important topics such as website security and integration and multimedia components that can enhance the user experience. By course end students will have a deep understanding of how to design a visually stunning and user-friendly website that meets the needs of their business or organization.

In addition, students will have the opportunity to practice their newly acquired skills through various exercises and assignments and receive feedback from their instructor to help them further refine their design skills.

What You Will Learn:

• Familiarization with the project management basics and website planning process.
• How to incorporate graphics, video and more on a website.
• Be familiar with various business and geographic listing options available and how they can be utilized as online marketing tools.
• How branded playlists on music streaming channels can be used as an effective form of marketing.

In the world of digital marketing, content is king. But writing for the internet is different from writing for print. To create engaging and effective content, writers need to understand the unique characteristics of online reading and the principles of online content creation.

This course is designed to provide students with a comprehensive understanding of how to write content for the internet. Students learn to create optimized content, video storyboarding, scripting, and content promotion that create compelling narratives specifically designed for online readers and viewers.

The course covers the principles of effective online writing, such as writing for skimmers, crafting headlines and subheadings, and using bullet points and lists to break up text. Students also learn to write engaging social media posts, blogs, video scripts, and marketing emails that resonate with their target audience.

Moreover, the course focuses on the importance of optimizing content for search engines and social media platforms. Students learn to conduct keyword research, use metadata and alt tags, and create shareable content that helps improve their visibility and reach.

In addition to writing, the course covers the principles of video storyboarding, scripting, and content promotion. Students learn to create compelling narratives that capture their audience’s attention and promote their content through social media, email marketing, and other channels.

Overall, this course is designed to help writers master the art of online content creation and leverage it to achieve their business goals.

What You Will Learn:

• Write copy that is easy to read on a screen.
• Identify client goals and audience needs.
• Optimize copy but keep it sounding great.
• Identify key differences in writing eNewsletters, Wikipedia pages and white papers.

The primary goal of this course is to provide students with an introduction to marketing automation software, a powerful tool that has revolutionized the world of marketing. By automating routine marketing tasks, companies can focus their efforts on developing more strategic marketing campaigns and initiatives that drive business growth.

Throughout the course, students gain a thorough understanding of the fundamental principles of marketing automation software, including its features, benefits, and limitations. Learn how marketing automation can help to streamline marketing processes and improve communication with employees, clients, and customers in an automated environment.

The course covers many aspects of marketing automation software, including lead generation, lead nurturing, email marketing, social media management, and analytics. Students explore the different types of automation workflows, such as drip campaigns and trigger-based campaigns, and how to create effective campaigns that target specific audiences and achieve measurable results.

Additionally, the course also delves into the practical aspects of implementing marketing automation software, such as selecting the right software for your business, configuring and customizing the software to meet your specific needs, and measuring the effectiveness of your marketing automation campaigns.

What You Will Learn:

• Discover landing pages: how to create them, optimize them, and know when to use them.
• Define your buyer’s journey, create effective content for each stage, and develop a content framework to drive action.
• Learn to research and expand on ideas independently or as a team.
• Master social media content types, develop a strategic plan, and implement key factors for optimal results.

In today’s competitive job market, having the proper set of skills is essential to stand out from the crowd and land your dream job. This course offers a hands-on approach to help students build the essential skills they need to succeed in today’s job market.

The course focuses on developing important communication skills that are essential throughout the job application process. Students will learn to plan, write, and complete strong and effective resumes that grab the attention of potential employers. They also gain insight into navigating the job market to find the right job opportunities that align with their skills, interests, and career goals.

Additionally, the course covers important presentation skills that can help students stand out above other candidates during the interview process. Students learn to present themselves confidently, engage with interviewers, and effectively communicate their strengths and qualifications.

Throughout the course, students will have the opportunity to put their newly acquired skills into practice through various exercises and assignments while receiving feedback from their instructor to help them further refine their skills.

By the end of the course, students will develop the essential communication skills needed to thrive in today’s job market and be well-equipped to take on any job application process with confidence.

What You Will Learn:

• Creating a strong resume and LinkedIn profile.
• The AIDA (Awareness, Interest, Desire, and Action) approach to cover letters.
• The sequence of job interviews.
• Preparation for a job interview.