Content Marketing & SEO MicroDiploma

Credential: MicroDiploma

MicroDiplomas are intended
for students who want to
upgrade their skills or get
a comprehensive education in
a new subject.

Join our intensive MicroDiploma course in digital marketing, equipping you with essential skills for success in this dynamic field. Explore marketing strategies, SEO techniques, automated tools, and content marketing. Gain insights into consumer behavior and market analysis for effective campaigns. Through theoretical learning, practical exercises, and real-world projects, you’ll be prepared to excel in content marketing and SEO, becoming a valuable asset in the digital marketing industry.

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About This Program

Throughout this thorough and complete course, students will dive deep into the fundamental elements necessary to create a successful content marketing strategy. Gain invaluable marketing skills critical for succeeding in the modern marketing industry while developing a thorough understanding of the foundational marketing theories underpinning it all.

What will you learn:

  • To understand the significance of meeting customer needs and comprehend the role of marketing in an organization.
  • To distinguish between three variations of consumer purchase decision processes: routine, limited, and extended problem-solving.
  • To consider the unique characteristics of organizational buying that set it apart from consumer buying.
  • Understand the different elements of branding and how these can be safeguarded.

Our dynamic course on integrating social media platforms into digital marketing strategies offers essential skills sought by today’s digital marketers. This course explores diverse social media platforms in-depth and empowers students to evaluate and seamlessly incorporate them into their marketing approaches. Participants will gain valuable insights into the three fundamental methods of leveraging social media and acquire the skills needed to design highly effective marketing campaigns.

What will you learn:

  • The events that changed the course of Internet search & describe their relevance today.
  • The different roles available for SEO professionals.
  • How to maximize a website’s on-page content for favourable search engine results.
  • Carry out keyword research and create keyword lists for web pages.

In this course, students will learn about marketing automation software that enables businesses to automate their marketing processes for an employee or client-based models—the software streamlines managing marketing campaigns, from lead generation to customer retention. By automating repetitive tasks, businesses can save time and resources, allowing them to focus on other operations. Additionally, the software provides valuable insights into consumer behaviour, allowing companies to tailor their marketing efforts to their target audience.

What will you learn:

  • Master landing pages: usage, creation, and optimization tips for sustained success.
  • Define the buyer’s journey, generate stage-specific content, drive action, and establish a content creation framework.
  • Acquire techniques to research, expand, and develop ideas individually or collaboratively.
  • Grasp fundamental social media content types, strategic planning, and critical factors for maximizing content effectiveness.

Program Objectives:

This MicroDiploma course is an excellent opportunity for students to understand digital marketing and the elements that help create a successful campaign. Students can confidently navigate the ever-changing world of digital marketing by learning the features that make up a results-oriented campaign. This is an excellent set of courses for someone who is already in marketing and would like to upgrade their current skill set, small business owners who wish to improve their online presence or simply those interested in seeing if they are suited for a career in digital marketing. This MicroDiploma can be combined with other courses to complete our Digital Marketing Diploma.


All MicroDiploma courses have different grading systems. For most, it is a combination of homework, assignments, quizzes and exams. Some course grading is 100% based on assignments or exams. An example of the breakdown is listed below.

  • Homework and Lab Assignments – 40%
  • Review Quizzes – 30%
    These will test your comprehension of course materials following each section of the course.
  • Knowledge Assessments – 30%
    An overall assessment of the course material, may consist of one or more exams.
Average Duration

13 weeks at 20 hours per week.


All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Transfer Credits

Module credits you have completed can be put towards a MicroDiploma. Earn MicroDiploma credits to put towards a Diploma.

Program Textbooks

Search Engine Optimization Marketing textbook cover.

Search Engine Optimization Marketing

Written for marketing students and professionals, this textbook & workbook is an in-depth guide to current industry best practices, creating and optimizing both on-page and off-page content, and delivering valuable insights and practical knowledge of various online marketing channels. By the end of this course, students will learn how to use SEO data to convert qualified leads into sales.


Shawn Moore: Moore started in the digital marketing industry in its infancy in the late 1990s. He understands that digital marketing is constantly evolving and that through this text, you will gain the knowledge to thrive.

These texts, published by Canadian-based educational publisher Mujo give students a broad understanding of the always-evolving digital marketing landscape. Through these textbooks, you will learn how to harness the power of digital marketing and the key components that help get your organization’s message out not only on your site but across a wide range of platforms and devices.

The texts combine quality, easy-to-understand information with informative and descriptive graphics that will take you through conceiving, designing and building a digital marketing presence. Each chapter takes you through the different processes for each element that goes into creating a practical and functional website.

Each chapter has easy-to-understand exercises and activities to help you better understand the covered material.

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.


Job Postings

60,000 CAD*

Average salary

Job Opportunities

Digital Marketing Executive
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
50,000 CAD
75,000 CAD
55,000 CAD
62,500 CAD
55,000 CAD


These statistics are from from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • Networking

  • Scheduling

  • Analytics

  • Communication

  • Writing

  • Negotiation

  • Management

  • Delegation

Enroll Now To Start Today

Content Marketing & SEO MicroDiploma


All Taxes and Fees Included

Exclusive Benefits of a Canada North College MicroDiploma

Affordability: Compared to other Canadian online and in-person colleges, we offer the same high-quality education at lower prices.

Top Learning Materials: We use the best textbooks and learning platforms available, written and recognized by industry experts.

Industry-experienced Instructors: Our faculty members come from the course industry and are up to date on the latest trends and techniques.

World-Class Skills: Canadian post-secondary education is recognized the world over for its excellence in preparing students to enter the global job market.

Cost Effective: Because we are online, there is no need to obtain a student visa or incur the financial or emotional costs associated with relocating to Canada for your studies.

Career-Focused Knowledge: Graduate prepared to enter the job market that corresponds to your field of study and ready to meet employer needs.


Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

For this, you can use the search tool on the top or access the program list in the main menu.

When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.

Step 2: Click the “Enroll Now” button

Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.

Step 3: Check out

Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.

Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.

All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.

With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape. 

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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