Digital Marketing MicroDiploma
The program begins with an extensive module covering the fundamentals of digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC) advertising, and email marketing. Additionally, the program emphasizes the creation of compelling content that resonates with target audiences, using practical examples and exercises to teach learners how to drive engagement, promote their brand, and increase conversion rates.
Moreover, the program covers the use of analytics to gain insights into website performance and make data-driven decisions. Learners will acquire knowledge on how to set up and use different analytics tools to monitor and evaluate the effectiveness of digital marketing campaigns, measure ROI, and optimize strategies for maximum impact.
The program is suitable for marketing professionals, entrepreneurs, and small business owners looking to acquire a comprehensive understanding of digital marketing and enhance their skills. The program is suitable for marketing professionals, entrepreneurs, and small business owners looking to acquire a comprehensive understanding of digital marketing and enhance their skills.
About This Program
This course provides an overview of the latest and most effective practices and fundamentals that shape the present-day digital marketing landscape. It emphasizes the best tools to navigate the complexities of digital marketing and effectively communicate your message to your target audience. Discover how your language choices impact your Search Engine Optimization (SEO) and your business’s ranking on search engine pages. You’ll also gain an understanding of the economics of Pay-Per-Click (PPC) advertising, the reach of email marketing, and other relevant topics.
What You Will Learn:
- Identify different goals and why they are essential.
- Familiarize with SEO and PPC.
- Distinguish between different social media channels and how they can be used for marketing purposes.
- Understand the email marketing process.
In today’s fast-evolving website landscape, the quality of written content on your site holds paramount importance. This course equips you with the best practices to ensure that your website content is optimized for Search Engines (SEO) to elevate your rankings and position it on the first page of any web search. You’ll gain insights into keyword research, link building, and on-page optimization techniques, as well as learn to leverage social media and other digital channels to promote your content. Whether you’re a marketing professional, entrepreneur, blogger, or anyone aiming to boost their website traffic, this course offers you the tools and techniques required to excel in the digital realm.
What You Will Learn:
- Develop a content marketing and SEO strategy that drives traffic and conversions.
- Learn to conduct effective keyword research and optimize your content for search engines.
- Create engaging content that resonates with your audience.
- Get tips for building high-quality backlinks and improving your search engine rankings.
- Learn how to measure and analyze the success of your content marketing and SEO campaigns.
- Understand the role of social media in content marketing and how to leverage it to promote your content.
This course introduces students to the world of analytics and conversion rates. While it’s encouraging to have a website that attracts traffic, it’s another thing when that traffic fails to translate into sales. The situation becomes even more complicated when we factor in the various platforms and devices people use to access information. In this course, students will learn how to leverage collected data and develop a marketing strategy that effectively converts website visits into sales.
What You Will Learn:
- Understand data growth trends and identify strategic initiatives for data usage across enterprises.
- Comprehend the benefits and components of digital brand analysis.
- Understand audience analysis and identify the best style, format, and appropriate information level for the target audience.
- Understand and distinguish between the three bottom-up measurement models: linking and tagging, integrated, and direct (social) commercial approach.
Get a comprehensive understanding of the current digital marketing environment. The program focuses on the fundamentals of digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC) advertising, and email marketing. Learners will acquire knowledge on how to create engaging content that resonates with target audiences and drives engagement, increases conversion rates, and promotes brand awareness. Moreover, the program emphasizes the use of analytics to gain insights into website performance and make data-driven decisions. Learners will learn how to set up and use different analytics tools to monitor and evaluate the effectiveness of digital marketing campaigns, measure ROI, and optimize strategies for maximum impact. By the end of the program, learners will have practical skills to apply their knowledge to real-world situations and maximize their return on investment.
All MicroDiploma courses have different grading systems. For most, it is a combination of homework, assignments, quizzes and exams. Some course grading is 100% based on assignments or exams. An example of the breakdown is listed below.
- Homework and Lab Assignments – 40%
- Review Quizzes – 30%
These will test your comprehension of course materials following each section of the course.
- Knowledge Assessments – 30%
An overall assessment of the course material, may consist of one or more exams.
This MicroDiploma is part of:
8 weeks at 20 hours per week.
All courses are taught in English.
Apply your new knowledge and skills around the World.
World-class textbooks are available with no extra cost.
Module credits you have completed can be put towards a MicroDiploma. Earn MicroDiploma credits to put towards a Diploma.
Digital Marketing Fundamentals
Focusing on the fundamentals of digital marketing, this student textbook provides a comprehensive introduction to the main elements and tools that digital marketers are using in the field today. Covering branding, audience, goal setting, domain names, content development, email marketing, project management, and budgeting.
Social Media Marketing Strategies
Covering all major social media platforms (Facebook, Twitter, LinkedIn, Instagram and more), this textbook looks at how marketers can incorporate these platforms into their digital strategies. It breaks down the three ways to use social media for personal use, business purposes, and advertising. Detailed course outlines and lesson plans streamline the curriculum, providing higher education instructors with everything they require to impart valuable information and strategies to their students.
Shawn Moore: Moore started in the digital marketing industry when it was in its infancy in the late 1990s. He understands that digital marketing is constantly evolving and that you will gain the knowledge to thrive through this text.
These texts published by Canadian-based educational publisher Mujo give students a broad understanding of the always-evolving digital marketing landscape. Through these textbooks, you will learn how to harness the power of digital marketing and the key components that help get your organization’s message out not only on your site but across a wide range of platforms and devices. The texts combine quality, easy-to-understand information with informative and descriptive graphics that will take you through the process of conceiving, designing and building a digital marketing presence. Each chapter takes you through the different processes for each element that goes into designing an effective and functional website. Each chapter has easy-to-understand exercises and activities designed to help you better understand the material being covered.
Digital Marketing Analytics
Distill maximum value from your digital data. This text will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from research and development to customer service to social media marketing and identify and understand your most important audiences across the digital ecosystem.
Chuck Hemann: Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously the Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon.
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Skills You Will Gain
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Digital Marketing MicroDiploma
All Taxes and Fees Included
Exclusive Benefits of a Canada North College MicroDiploma
Affordability: Compared to other Canadian online and in-person colleges, we offer the same high-quality education at lower prices.
Top Learning Materials: We use the best textbooks and learning platforms available, written and recognized by industry experts.
Industry-experienced Instructors: Our faculty members come from the course industry and are up to date on the latest trends and techniques.
World-Class Skills: Canadian post-secondary education is recognized the world over for its excellence in preparing students to enter the global job market.
Cost Effective: Because we are online, there is no need to obtain a student visa or incur the financial or emotional costs associated with relocating to Canada for your studies.
Career-Focused Knowledge: Graduate prepared to enter the job market that corresponds to your field of study and ready to meet employer needs.
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Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.
All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.
With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape.
Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.
Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!
Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.
‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’
Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.
Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.
Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.
Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.
- Diplomas are comprised of 4-7 MicroDiplomas
MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.
- MicroDiplomas are comprised of 2-4 courses.
Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.
You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle.
NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.
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