Marketing Strategy Module

Credential: Module

Modules provide students
with knowledge of a single
subject and are an excellent
way for students to try out
online education and learn
something new.

In this course, students will learn about the fundamental elements of a successful content marketing strategy. Develop skills in brand management, product development, pricing strategies, and distribution channels. Master the art of crafting compelling marketing messages and campaigns. Understand how to measure and evaluate marketing efforts to optimize strategies for maximum impact.

Offered By

About This Program

Discover the fundamental elements of a winning marketing strategy with this program. Learn essential marketing skills needed for the contemporary digital landscape and the basic theories that inform effective marketing practices.

What You Will Learn

  • Explain the significance of marketing within an organization and its essential role in meeting customers’ needs.
  • Differentiate between three consumer purchase decision process types: routine, limited, and extended problem-solving.
  • Illustrate the critical attributes of organizational purchasing that distinguish it from consumer purchasing.
  • Explain the different components of branding and how these elements may be safeguarded and protected.


Program Objectives:

Students learn the basic ideas behind product and service marketing and how the right message can increase sales. Learn key digital marketing strategies like SEO, PPC, social media marketing, email marketing, and content creation. Develop the ability to measure and optimize campaigns for maximum impact. Stay up to date with emerging trends in the dynamic field of online marketing.


  • 30% Assignments/Homework
  • 30% Quizzes
  • 40% Knowledge Assessments
Average Duration

5 weeks at 20 hours per week.


All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Earn Credits

Module credits can be put towards a future Diploma or MicroDiploma program.

Program Textbook

Marketing: The Core textbook cover.

Marketing: The Core

Now in its sixth edition, Marketing: The Core is designed to get students interested in the subject of marketing. The textbook reflects the new marketing reality with elements that are designed to engage the reader. Written by a team of experts in the field, this textbook utilizes colourful illustrations to emphasize key learning points and theories.


Roger A. Kerin: A professor at Southern Methodist University in Dallas, TX, Kerin has authored several books and articles on marketing and is a member of the Board of Governors of the Academy of Marketing Sciences.

Steven W. Hartley: Professor of Marketing at the Daniels College of Business at the University of Denver, Hartley is an active consultant for serval US businesses and professional organizations.

Arsenio Bonifacio: Teacher at the University of Guelph’s Lang School of Business, he is also an executive at one of Ontario’s largest credit unions.

Donna Dumont: An Associate Professor of Marketing at Calgary’s Mount Royal University, she has worked in the public sector with Campbell’s Soup, Kraft General Foods and Pillsbury Canada Ltd.

Carol Bureau: Professor of Marketing at the Pilon School of Business at Sheridan College, Bureau has held senior positions in sales and marketing in the pharmaceutical industry and is an active consultant.

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.


Job Postings

$80,000 CAD*

Average salary

Job Opportunities

General Manager
Business Development Manager
Operations Manager
Sales Manager
Project Manager
Marketing Manager


These statistics are from from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • Marketing

  • Sales

  • Branding

  • Analytics

  • Writing

Enroll Now To Start Today

Marketing Strategy Module


All Taxes and Fees Included

Exclusive Benefits of a Canada North College Module

Affordability: Compared to other Canadian online and in-person colleges, we offer the same high-quality education at lower prices.

Top Learning Materials: We use the best textbooks and learning platforms available, written and recognized by industry experts.

Industry-experienced Instructors: Our faculty members come from the course industry and are up to date on the latest trends and techniques.

World-Class Skills: Canadian post-secondary education is recognized the world over for its excellence in preparing students to enter the global job market.

Cost Effective: Because we are online, there is no need to obtain a student visa or incur the financial or emotional costs associated with relocating to Canada for your studies.

Career-Focused Knowledge: Graduate prepared to enter the job market that corresponds to your field of study and ready to meet employer needs.


Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

For this, you can use the search tool on the top or access the program list in the main menu.

When finding a program that you want to enroll in, click on the “Learn more” button. This will take you to the course description page.

Step 2: Click the “Enroll Now” button

Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.

Step 3: Check out

Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.

Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Indeed, a Sales Manager can negotiate $83,182 (CAD) on average, while a Corporate Supervisor can make around $87,571.

All commerce programs are highly sought-after credentials because so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel. With a Business Management Diploma, you’ll learn skills that will help you obtain a leadership position.

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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