Writing and Editing for the Web Module
About This Program
When it comes to reading, online content differs greatly from print material. Even proficient writers must acquire the skill of crafting online content. Students will gain knowledge on creating optimized content, video storyboarding, scripting, and content promotion to create engaging stories tailored for online readers.
What You Will Learn
- Create copy to facilitate the on-screen reading process.
- Understand your client’s goals and your audience’s needs.
- Make copy efficient while maintaining the message.
- Identify the key differences in writing: eNewletters, Wikipedia Pages, and White Papers.
Writing and Editing for the Web gives students the tools to create written content for marketing, information or entertainment purposes. By learning the subtle differences in writing for the web, students can confidently generate the messages needed to ensure readers stay on your website. This course is suitable for web developers, content creators, and marketers. Credits earned from this course can be used towards other NeoCanada MicroDiplomas and Diplomas.
- 40% Quizzes
- 60% Knowledge Assessments
This course is part of:
4 weeks at 20 hours per week.
All courses are taught in English.
Apply your new knowledge and skills around the World.
World-class textbooks are available with no extra cost.
Module credits can be put towards a future Diploma or MicroDiploma program.
Writing Digital Media Content
Writing online is very different from writing print. Even strong writers must master writing content for the digital media environment. This text will provide an in-depth look into the writing process across all major platforms. Also, from white papers to eNewsletters, to emails students will discover how to create optimized content for the web. Video storyboarding, scripting, and content promotion will also be examined.
Shawn Moore: Moore started in the digital marketing industry when it was in its infancy in the late 1990s. He understands that digital marketing is constantly evolving and that through this text you will gain the knowledge to thrive.
These texts published by Canadian-based educational publisher Mujo give students a broad understanding of the always-evolving digital marketing landscape. Through these textbooks, you will learn how to harness the power of digital marketing and the key components that help get your organization’s message out not only on your site but across a wide range of platforms and devices.
The texts combine quality, easy-to-understand information with informative and descriptive graphics that will take you through the process of conceiving, designing and building a digital marketing presence. Each chapter takes you through the different processes for each element that goes into designing an effective and functional website.
Each chapter has easy-to-understand exercises and activities designed to help you develop a better understanding of the material being covered.
Build Job-ready Skills To Succeed in Canada
Take advantage of an increasing job market in Canada.
Skills You Will Gain
Enroll Now To Start Today
Writing and Editing for the Web Module
All Taxes and Fees Included
Exclusive Benefits of a Canada North College Module
Affordability: Compared to other Canadian online and in-person colleges, we offer the same high-quality education at lower prices.
Top Learning Materials: We use the best textbooks and learning platforms available, written and recognized by industry experts.
Industry-experienced Instructors: Our faculty members come from the course industry and are up to date on the latest trends and techniques.
World-Class Skills: Canadian post-secondary education is recognized the world over for its excellence in preparing students to enter the global job market.
Cost Effective: Because we are online, there is no need to obtain a student visa or incur the financial or emotional costs associated with relocating to Canada for your studies.
Career-Focused Knowledge: Graduate prepared to enter the job market that corresponds to your field of study and ready to meet employer needs.
Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:
Step 1: Choose your program
For this, you can use the search tool on the top or access the program list in the main menu.
When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.
Step 2: Click the “Enroll Now” button
Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.
Step 3: Check out
Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.
Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.
Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.
All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.
With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape.
Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.
Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!
Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.
‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’
Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.
Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.
Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.
Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.
- Diplomas are comprised of 4-7 MicroDiplomas
MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.
- MicroDiplomas are comprised of 2-4 courses.
Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.
You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle.
NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.
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