This course guides students through current industry best practices by creating and optimizing on-page and off-page content. Students develop the core set of technical skills needed for effective optimization of search engine criteria for business application.
Reading online is very different from reading print. Even strong writers must master how to write content for the internet. Students will learn how to create optimized content, video story boarding, scripting, and content promotion so that they can create compelling narratives specifically designed for online readers.
This course introduces various social media platforms and teaches students to evaluate and incorporate them in digital marketing strategies. Students gain insight by learning the three ways to use social media and are taught how to design effective marketing campaigns.
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