Make the transition to becoming a post-secondary student by learning how to make the most out of your chosen post-secondary education. Topics include understanding different learning styles, goal setting, taking notes, and testing.

What You Will Learn:

• Goal setting and development of your growth mindset.
• The benefits of notetaking while reading.
• What to do before taking a test.

The importance of being an effective communicator in business is more important than ever in the modern business world. Whether in person or via the web, chances are you will be called upon to give an oral presentation and how clearly you speak will go a long way to winning the hearts and minds of your potential clients. This course teaches how to create a compelling presentation that includes visual aids and how to prepare to present, act while delivering and answer questions that may come after.

What You Will Learn:

• Identify different ways of communicating and the barriers to effective communication.
• Recognize that body language is a useful tool to engage an audience.
• Identify strategies and techniques for giving an effective presentation.

Microsoft’s email platform, Outlook is used by offices around the world. Through this program, students will learn to use the program’s file management system, how to edit text, format and print files received as part of incoming mail. These are some of the most common and most used functions of Outlook, ones used daily in an office environment.

What will you learn:

• Setting up new email accounts.
• Assigning categories to tag, label and group messages.
• Use tracking options for messages.
• Set up automatic replies.

The most popular word processing platform in the world for both Windows and Macintosh computers, having a working knowledge of this program is vital to securing an office position. Here you will learn to format and manipulate Word documents through a practical, hands-on approach.

What will you learn:

• Inserting page numbers, reusable building blocks and hyperlinks.
• How to use researcher and clipboard.
• Using field documents.
• Recording, saving, editing and running macro automated tasks.

Using a hands-on approach, students will learn the intricacies of creating a functional spreadsheet using Microsoft Excel. Learn through doing by employing skill-based simulations creates a working understanding of the platform’s complexity while teaching its core features. You will learn to input and format data and then create the formulas to shape that data into usable information. With the data housed within the spreadsheet you make; you will also learn to create a variety of different charts and graphs to best illustrate your findings. Like Word and Outlook, knowing how to use Excel is vital to securing a position in an office environment.

What will you learn:

• Calculate totals using the quick analysis tool.
• Build, edit and run queries.
• Filter and sort data using auto fillers and slicers.
• Adding, changing and forecasting values using Trendlines.

Improve your workplace behaviour and increase your performance output in this comprehensive course. Learn the importance of your on-the-job behaviour can affect your performance as well as those of your co-workers, teams and other groups you might encounter. Examine situational communication, cultural and personal indifferences, workplace politics and the effective outcomes that come from healthy communication in the workplace.

What You Will Learn:

• Demonstrate objective knowledge and skill development.
• Identify how biases create barriers to social perception.
• Explain the difference between needs theories and process theories of motivation.
• Explain how organizations can improve the quality of decisions through participation.

Working in business in the digital world can be challenging as the landscape seems to be constantly changing. There are, however, some concepts that never change; crucial functions that drive result-oriented outcomes. Learn such essential skills as effective project management, business networking skills, and marketplace business practices including the buying and selling of products and coordinating proper day-to-day workplace procedures.

What You Will Learn:

• Define the basic concepts such as business, product and profit.
• Assess some of the economic, legal, political, social, cultural and technological barriers to international business.
• The advantages and disadvantages of sole proprietorship.
• The demographic, technological and economic trends that affect the future of small business.

Using the core components that make up modern marketing, students explore what it takes to create a successful content marketing strategy. In doing so, you will develop your marketing skills for the modern age while continuing to use basic marketing principles and theories.

What You Will Learn:

• The role of marketing as a function.
• The increased importance of corporate social responsibility.
• The evolution of common marketing practices.
• Regulation and ethical considerations.

An introduction to the best and most current practices and the foundations that make up the current digital marketing environment. There is a focus on the best tools to properly navigate the complexities of digital marketing and how best to get your message across to the consumer. Learn why the language you use can affect your Search Engine Optimization (SEO) and where your business lands on a search engine page. Understand the economics of Pay-Per-Click (PPC) advertising, the reach of email marketing and more.

What You Will Learn:

• Identify different goals and why they are essential.
• Familiarize with SEO and PPC.
• Distinguish between different social media channels and how they can be used for marketing purposes.
• Understand the email marketing process.

Harness the power of social media platforms such as Twitter, Facebook, Instagram and Pinterest to help get your organization’s message across. Students learn to evaluate each platform’s reach and how they can be incorporated into any digital marketing strategy. Gain insight into the three ways using social media can be a viable and cost-effective marketing tool and how to design a successful social media marketing campaign.

What You Will Learn:

• Familiarize with social media campaign goals and how to run an effective campaign.
• How to use LinkedIn for personal and business purposes.
• How platforms like Yelp and Pinterest can help you make data-driven decisions.

Now that you understand the power social media platforms can provide, you will need content to get them working for you. This course explores the many ways content creation can elevate your business profile in the digital world. Emphasis on the importance of Search Engine Optimization (SEO) and the use of keywords to increase your visibility and reach your target market or demographic.

What You Will Learn:

• List important events in the evolution of the internet and their relevance today.
• The different roles for SEO professionals.
• Optimize a website’s on-page elements for maximum search results.
• Conduct keyword research and lists for webpages.

An introductory course to the world of analytics and conversion rates. While it is always a good sign when your website is bringing in traffic, it is another if that traffic is not translating into sales. This becomes even more complex when you consider the different platforms and devices where people get their information. Students learn to take collected data and devise a marketing plan to convert visits into sales.

An introduction to marketing automation software designed to simplify a marketer’s day by handling time-consuming tasks. Through automation, you can send emails, post updates to a website or social media or send SMS text messages. This program teaches students to use the HubSpot Marketing Software.

What You Will Learn:

• Landing pages, when and how to use them, how to make them and tips and tricks for optimization.
• How to define your buyer’s journey and brainstorm content for each stage of the journey.
• Develop content that initiates buyers to act.
• Techniques on research and how to uncover an idea and expand on it as a team or individual.
• Learn the basic types of social media content, development of a strategic plan and key factors that get the best results.

With a focus on the WordPress program for web design, students learn the subtle ways you can design a stylish and effective website for your business. And you learn by doing as you build a website from the bottom up. Lay the foundation for your website, build an e-commerce site, discover how to set up lead generations, fill your site with effective content., and learn about security and integration as well as the multimedia components that can be used.

What You Will Learn:

• Familiarization with the project management basics and website planning process.
• How to incorporate graphics, video and more on a website.
• Be familiar with various business and geographic listing options available and how they can be utilized as online marketing tools.
• How branded playlists on music streaming channels can be used as an effective form of marketing.

Reading online is very different from reading print. Even strong writers must master how to write content for the internet. Whether you are writing social media posts, a blog outlining your company’s latest developments, a script for a YouTube video or a simple marketing email, you need to know what styles will get your message across to your intended audience. Learn how to create optimized content, video storyboarding, scripting, and content promotion that create compelling narratives specifically designed for online readers and viewers.

What You Will Learn:

• Write copy that is easy to read on a screen.
• Identify client goals and audience needs.
• Optimize copy but keep it sounding great.
• Identify key differences in writing eNewsletters, Wikipedia pages and white papers.

Work hands-on to build the essential skills needed to succeed in today’s job market. Find opportunities by acquiring the important communication skills needed to thrive throughout the entire application process. Plan, write and complete a resume that will get noticed by employers, navigate the job market to find the right job for you and develop the presentation skills that will get you noticed above other candidates.

What You Will Learn:

• Creating a strong resume and LinkedIn profile.
• The AIDA (Awareness, Interest, Desire, and Action) approach to cover letters.
• The sequence of job interviews.
• Preparation for a job interview.