Digital Marketing Fundamentals Module

Credential: Module

Modules provide students
with knowledge of a single
subject and are an excellent
way for students to try out
online education and learn
something new.

Master the essentials of digital marketing with our intensive course. Learn key concepts like marketing channels, target audience analysis, content creation, social media marketing, and analytics. Gain practical skills through hands-on exercises. Launch effective campaigns and drive business growth. Perfect for beginners and professionals seeking to enhance their digital marketing expertise.

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About This Program

Digital Marketing Fundamentals

Students will understand the latest and most effective digital marketing and branding techniques in this course. They will also learn the optimal tools for effectively utilizing SEO, PPC, Email Marketing, and other related areas.

What You Will Learn

  • To identify different goals and identify why each is important.
  • Understand Search Engine Optimization (SEO) and Pay Per Click (PPC).
  • Distinguish different social media channels and how they can be used for marketing.
  • The email marketing composition process.

Program Objectives:

This course gives students a broad overview of the digital marketing process, what is involved and how digital marketing may be used to sell a product or service. It introduces the different techniques and practices used by digital marketers. Perfect course for those looking to upgrade their marketing skills or business owners wanting to increase their online presence.

Grading:

All courses have different grading systems. For most, it combines homework, assignments, quizzes and exams.  Some course grading is 100% based on assignments or exams.

  • Review Quizzes – 40%
    These will test your comprehension of course materials following each course section.
  • Knowledge Assessments – 60%
    An overall assessment of the course material, may consist of one or more exams.
Average Duration

4 weeks at 20 hours per week.

Language

All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Earn Credits

Module credits can be put towards a future Diploma program.

Program Textbook

Digital Marketing Fundamentals textbook cover.

Digital Marketing Fundamentals

Focussing on the fundamentals of digital marketing, this student textbook provides a comprehensive introduction to the principal elements and tools digital marketers use today. Covering branding, audience, goal setting, domain names, content development, email marketing

Author:

Shawn Moore: Moore started in the digital marketing industry in its infancy in the late 1990s. He understands that digital marketing is constantly evolving and that you will gain the knowledge to thrive through this text.

These texts, published by Canadian-based educational publisher Mujo give students a broad understanding of the always-evolving digital marketing landscape. Through these textbooks, you will learn how to harness the power of digital marketing and the key components that help get your organization’s message out not only on your site but across a wide range of platforms and devices.

The texts combine quality, easy-to-understand information with informative and descriptive graphics that will take you through conceiving, designing and building a digital marketing presence. Each chapter takes you through the different processes for each element that goes into creating an effective and functional website.

Each chapter has easy-to-understand exercises and activities to help you better understand the covered material.

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.

3,001*

Job Postings

60,000 CAD*

Average salary

Job Opportunities

Digital Marketing Executive
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
50,000 CAD
75,000 CAD
55,000 CAD
62,500 CAD
55,000 CAD

Sources

These statistics are from naukri.com from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • Marketing

  • SEO

  • PPC

  • Analytics

  • Communication

  • Writing

  • Management

Enroll Now To Start Today

Digital Marketing Fundamentals Module

34,373.99

All Taxes and Fees Included

Exclusive Benefits of a Sundance College Module

Sundance College Logo

Recognized Canadian Education
By completing this course, you will earn recognized Canadian educational credentials in this subject. Canadian post-secondary institutions are considered some of the best and most affordable academic institutions in the world.

Priority Support
All Sundance College students have access to priority technical support with regards to their online learning. 

Credits Transfer to all Sundance Colleges within Canada
All module credits are transferable. They may be used to complete all applicable Sundance College Diploma Programs.

Shareable Certificate upon completion
You can share your module on your LinkedIn profile, on printed resumes, CVs, or other documents.

FAQ

Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

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When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.

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Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.

Step 3: Check out

Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.

Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.

All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.

With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape. 

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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