Digital & Mobile Analytics Module

Credential: Module

Modules provide students
with knowledge of a single
subject and are an excellent
way for students to try out
online education and learn
something new.

Do you need help determining if your marketing plan is effective? Want to know what appeals to consumers about your marketing strategy? Looking for ways to convert page views into actual sales? Our course has got you covered! Aspiring digital marketers and business owners can learn the fundamentals of creating a positive consumer experience. This introductory course is perfect for enhancing their online business presence.

Offered By

About This Program

In today’s fast-paced work environment, possessing essential skills to achieve successful outcomes is crucial. This course aims to equip individuals with such skills, including practical project management, business networking, marketplace practices, and appropriate coordination of daily workplace procedures.

What You Will Learn 

  • Analyzing data growth patterns and setting strategic objectives for data utilization across various devices. 
  • Exploring the Advantages and Elements of Digital Brand Analysis.
  • Understanding your audience is crucial in determining the appropriate style, format, and information level to communicate with them effectively.
  • Explain the distinctions between the three bottom-up measurement models: linking and tagging, integrated, and direct (social) commercial approach.

Program Objectives:

This course provides students with an essential comprehension of how analytics can assist businesses in creating online marketing campaigns that convert website traffic into sales. It is an excellent program for small business owners seeking to learn more about digital marketing practices or those who wish to enhance their current skills.

Grading:

All courses have different grading systems. For most, it is a combination of homework, assignments, quizzes and exams.  Some course grading is 100% based on assignments or exams.

  • Review Quizzes – 40%
    These will test your comprehension of course materials following each section of the course.
  • Knowledge Assessments – 60%
    An overall assessment of the course material, may consist of one or more exams.

This course is part of:

Average Duration

4 weeks at 20 hours per week.

Language

All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Earn Credits

Module credits can be put towards a future Diploma program.

Program Textbook

Digital Marketing Analytics textbook cover.

Digital Marketing Analytics

Distill Maximum Value from Your Digital Data. This text will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from research and development to customer service to social media marketing. Identify and understand your most important audiences across the digital ecosystem. 

Author:

Chuck Hemann: Managing Director of Analytics/Head of Digital Analytics for W2O, has spent the past 14 years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously the Global Director of Digital and Paid Media Analytics at Intel Corporation. He has worked with global brands from Intel to P&G to Verizon. 

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.

3,001*

Job Postings

60,000 CAD*

Average salary

Job Opportunities

Digital Marketing Executive
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
50,000 CAD
75,000 CAD
55,000 CAD
62,500 CAD
55,000 CAD

Sources

These statistics are from naukri.com from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • Networking

  • Scheduling

  • Communication

  • Negotiation

  • Management

  • Delegation

  • Analytics

Enroll Now To Start Today

Digital & Mobile Analytics Module

$275.00

All Taxes and Fees Included

Exclusive Benefits of a Sundance College Module

Sundance College Logo

Recognized Canadian Education
By completing this course, you will earn recognized Canadian educational credentials in this subject. Canadian post-secondary institutions are considered some of the best and most affordable academic institutions in the world.

Priority Support
All Sundance College students have access to priority technical support with regards to their online learning. 

Credits Transfer to all Sundance Colleges within Canada
All module credits are transferable. They may be used to complete all applicable Sundance College Diploma Programs.

Shareable Certificate upon completion
You can share your module on your LinkedIn profile, on printed resumes, CVs, or other documents.

FAQ

Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

For this, you can use the search tool on the top or access the program list in the main menu.

When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.

Step 2: Click the “Enroll Now” button

Once you have chosen your program, you will find the red ‘Enroll Now’ button at the top and bottom of the page. Clicking this button will take you to the payment page.

Step 3: Check out

Now, all that is left is for you to fill in your personal and payment information and click on “Place Order”.

Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.

All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.

With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape. 

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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