Social Media Marketing Strategies Module

Credential: Module

Modules provide students
with knowledge of a single
subject and are an excellent
way for students to try out
online education and learn
something new.

Unleash the potential of content marketing. Learn the core marketing principles to crafting captivating content, as this program empowers you to connect with a target audience, boost brand visibility, and drive business growth. Discover audience research and ideation techniques to create compelling content across various platforms. Learn to measure performance, repurpose content, and leverage influencers for maximum impact. Ideal for marketers, entrepreneurs, and content creators seeking to excel in the dynamic world of content marketing.

Offered By

About This Program

This course teaches students the fundamental elements required to design an effective content marketing plan. You will acquire crucial marketing skills and foundational marketing concepts for the modern marketing environment.

What You Will Learn

  • How marketing is used within an organization and meeting customer needs is essential.
  • The three-consumer purchase decision process variations are routine, limited, and extended problem-solving.
  • Explain the characteristics of organizational buying and how it differs from consumer buying.
  • How elements of branding can be protected.


Program Objectives:

Marketing Strategies teaches the best ways to take a product, company or organization and make it an attractive option for the buying public. By learning the subtleties used by modern marketing professionals, students can ensure they are making the proper decisions to increase visibility and awareness that results in sales. Credits can be combined with other courses to form a MicroDiploma or Diploma in Marketing.


  • 30% Homework 
  • 30% Quizzes  
  • 40% Knowledge Assessments  

This course is part of:

Average Duration

5 weeks at 20 hours per week.


All courses are taught in English.

Global Applications

Apply your new knowledge and skills around the World.

Textbook Included

World-class textbooks are available with no extra cost.

Earn Credits

Module credits can be put towards a future Diploma program.

Program Textbook

Marketing: The Core textbook cover.

Marketing: The Core

Now in its sixth edition, Marketing: The Core is designed to get students interested in the subject of marketing. The textbook reflects the new marketing reality with elements that are designed to engage the reader. Written by a team of experts in the field, this textbook utilizes colourful illustrations to emphasize key learning points and theories.


Roger A. Kerin: A professor at Southern Methodist University in Dallas, TX, Kerin has authored several books and articles on marketing and is a member of the Board of Governors of the Academy of Marketing Sciences.

Steven W. Hartley: Professor of Marketing at the Daniels College of Business at the University of Denver, Hartley is an active consultant for serval US businesses and professional organizations.

Arsenio Bonifacio: Teacher at the University of Guelph’s Lang School of Business, he is also an executive at one of Ontario’s largest credit unions.

Donna Dumont: An Associate Professor of Marketing at Calgary’s Mount Royal University, she has worked in the public sector with Campbell’s Soup, Kraft General Foods and Pillsbury Canada Ltd.

Carol Bureau: Professor of Marketing at the Pilon School of Business at Sheridan College, Bureau has held senior positions in sales and marketing in the pharmaceutical industry and is an active consultant.

Build Job-ready Skills To Succeed in Canada

Take advantage of an increasing job market in Canada.


Job Postings

60,000 CAD*

Average salary

Job Opportunities

Digital Marketing Executive
Digital Marketing Manager
SEO Specialist
Social Media Manager
PPC Specialist
50,000 CAD
75,000 CAD
55,000 CAD
62,500 CAD
55,000 CAD


These statistics are from from February, 2023 and may not represent current employment numbers.

Skills You Will Gain

  • Marketing

  • Branding

  • Writing

  • Analytics

Enroll Now To Start Today

Social Media Marketing Strategies Module


All Taxes and Fees Included

Exclusive Benefits of a Sundance College Module

Sundance College Logo

Recognized Canadian Education
By completing this course, you will earn recognized Canadian educational credentials in this subject. Canadian post-secondary institutions are considered some of the best and most affordable academic institutions in the world.

Priority Support
All Sundance College students have access to priority technical support with regards to their online learning. 

Credits Transfer to all Sundance Colleges within Canada
All module credits are transferable. They may be used to complete all applicable Sundance College Diploma Programs.

Shareable Certificate upon completion
You can share your module on your LinkedIn profile, on printed resumes, CVs, or other documents.


Enrolling in a NeoCanada Diploma, MicroDiploma or Module course is easy. Simply follow these steps:

Step 1: Choose your program

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When you have found the listed programs that matches your expectations, click on the “Learn more” button. This will take you to the course description page.

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Once submitted and your payment is confirmed, you will get confirmation of your transaction, and you can begin your course.

View the steps to enroll here.

Everything depends on your experience, location, industry, and the job market itself. According to Glassdoor, the average salary for a Digital Marketing Manager in the United States is around $77,000 per year, with some professionals earning as much as $125,000 per year or more. SEO Specialists can earn between $45,000 to $92,000 per year, while Social Media Managers can earn between $42,000 to $78,000 per year.

All commerce programs are highly sought-after credentials as so many jobs require business skills. Most companies have a core of management, human resources, marketing, finance, and accounting personnel.

With more and more consumers turning to the internet to research products and services, businesses need to have a strong online presence in order to reach and engage with their target audience. Digital marketing positions are critical for businesses that want to succeed in today’s digital landscape. 

Online learning is user-centric. Students can study at their own pace, repeat assessments, and take breaks when needed. This helps students to balance their work, education, and family without feeling overwhelmed.

Online learning is accessible. Students only need a space to work with a connection to the internet. Anyone can turn their home into a classroom with Online Learning!

Online learning costs less. NeoCanada doesn’t have classrooms, so we can charge less for the exact same learning materials that are used in Canadian Colleges and Universities. Students also save money because they don’t have to pay for transportation between the classroom and their residences.

‘Four in five Canadian post-secondary students feel the COVID-19 pandemic has fundamentally changed their expectations of a higher education experience and want a tertiary education that matches their digital lifestyle, finds new poll research by KPMG in Canada.’

Absolutely! NeoCanada is always open; you can access your course materials in the morning, afternoon, or nighttime. This helps you schedule your learning in ways that work best for you, ensuring that you have the time to complete your studies.

Canada is known for its educational excellence. This is why Canada is one of the top education destinations in the world, with over 620,000 international students enrolled.

Canadian education is recognized and highly valued around the world; employers know that it’s an accomplishment to receive a credential from a Canadian Institution.

Graduates from Canadian post-secondary institutions have higher employability rates, making them more competitive in the job market both domestically and globally.

Diplomas focus on a distinct discipline and are intended to give students a practical education to develop greater knowledge. Graduates of Diploma Programs have proven themselves to be capable individuals and are highly valuable to employers.

  • Diplomas are comprised of 4-7 MicroDiplomas

MicroDiplomas are a section of a Diploma. They are intended for students who want to upgrade their skills or get a comprehensive education in a new subject.

  • MicroDiplomas are comprised of 2-4 courses.

Modules provide students with knowledge of a single subject and are an excellent way for students to try out online education and learn something new.

You get all the benefits of a Canadian education without the travel, lodging, or time spent away from home that traditional in-person Canadian schools incur on foreign learners. You can remain in your country with your friends, family, and support networks without interrupting your current job or lifestyle. 

NeoCanada provides educational services designed to assist students in improving their qualifications and credentials for potential immigration to Canada. Our courses are designed to educate and equip you with the necessary skills and knowledge to find employment once you arrive in Canada, but we do not guarantee any specific immigration outcomes.

NeoCanada is not an immigration consulting firm or an immigration service provider. We do not provide legal advice, immigration advice, or assistance in the immigration application process. Our services are solely focused on education and skill enhancement.

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